Imagine that you are given toybox … a big toybox … a VERY BIG toybox. This toybox has thousands of building blocks inside. The blocks are different sizes, shapes and colors.

Taped to the top of the box is an envelope. You open the envelope and you see a beautifully written letter addressed to you from someone who believes in you and your business. Read the rest of this entry »

OK … it’s the morning of the seminar. We have been following Henrietta’s experience with Dr. Wayne. She signed up for a free seminar about weight loss. Let’s see what happens the morning of the seminar. Read the rest of this entry »

These are all questions that you have to be prepared to ask yourself. With technology that is available today I would recommend at least three different methods where you put your message in front of your prospect.

• Direct Mail
• E-mail
• Voice Broadcast

As an example of how these three different delivery methods can be used effectively, I’m going to use a real-life business example. Read the rest of this entry »

With the advancement of technology at such a rapid pace, it is easy to acknowledge that using automation could really help grow your business. But equally as hard is coming to grips with exactly how to do it, especially when your product or service requires the delivery “off-line”.

A great majority of businesses today still require clients to come in to the office or for the professional to visit the client on-site. Doctors, painters, hairstylists … the list goes on and on. If you can identify your business as one where your customer walks into your door, or you walk into theirs, then read on. What I’m about to share with you is exactly how you can use automation to enhance and invigorate your marketing to bring value to your prospect and ultimately grow your business. Read the rest of this entry »